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Collagen is often described as the building block of youthful-looking skin — and for good reason. It is the most abundant protein in the human body, playing a crucial role in maintaining skin structure, elasticity and hydration. But as we age, our natural collagen production begins to decline, and the visible effects start to appear.

Understanding what collagen does, why it matters, and how to support it can help you make more informed choices for your skin and overall wellbeing.

What is collagen?

Collagen is a structural protein found in the skin, hair, nails, bones and connective tissue. In the skin, it acts like a scaffold, helping to keep it firm, smooth and resilient. Alongside elastin and hyaluronic acid, collagen supports skin strength and bounce.

From our mid-20s onwards, collagen production naturally slows. External factors such as stress, sun exposure, pollution and lifestyle choices can further contribute to its breakdown.

Signs of collagen decline

When collagen levels decrease, the skin may begin to show signs such as:

• Loss of firmness and elasticity

• Fine lines and wrinkles

• Drier or dull-looking skin

• Weaker hair and nails

While topical skincare plays an important role, collagen is produced within the body — which is why internal support is increasingly recognised as an important part of a modern beauty routine.

Can collagen supplementation help?

Supplementing with collagen provides the body with the amino acids needed to support collagen production. When taken consistently, high-quality collagen supplements can help support:

• Skin elasticity and hydration

• A smoother, more refined skin appearance

• Hair and nail strength

• Overall connective tissue health

The key lies in choosing a collagen supplement that is both pure and easily absorbed.

How to use collagen for best results

Consistency is key when it comes to collagen. Taking collagen daily as part of a balanced wellness routine allows your body to benefit gradually over time.

For best results:

• Take collagen regularly

• Pair with a healthy diet and good hydration

• Support skin externally with a well-formulated skincare routine

Collagen works best as part of a holistic approach to skin health.

Beauty from within, simplified

Collagen is not a quick fix — but when used consistently, it can be a powerful long-term support for skin, hair and overall wellbeing. Choosing a high-quality supplement makes all the difference.

Because when it comes to collagen, purity, quality and consistency matter.